One question you should be asking yourself is whether your non-profit website is mobile friendly. Why should you be asking this question? Simply because, as of May 2015, mobile search exceeded desk-top search. Mobile search is now pushing 60% of search. This means that over half of your potential audience will be looking for your services on mobile. To have a successful website, you must be mobile friendly.
Short Attention Spans on Mobile
Visitors to websites want to find what they are looking for quickly. Mobile visitors are even more demanding than desktop due to the limited screen sizes on mobile devices. They want to go to a page and find exactly what they are looking for. They are neither patient nor forgiving of pages that do not meet their needs.
In short, well over half of your audience will click in and immediately click out without even discovering what it is you and your organization do. This means your mission and goals have not been communicated. Consequently, it is very unlikely that visitors will support your mission.
With Mobile Screens, Size Matters
One very quick test for your site’s mobile friendliness is to simply visit your site on mobile. When you get there, can you easily read it? If you came upon a site like yours through mobile search, would you expend the effort and time to find what you were looking for? Could you easily complete any tasks that you need to do such as filling in forms and logging in? If no, then your site has issues.
To get a more definitive answer to whether the site is mobile friendly, you should run your site through Google’s mobile friendly test at Mobile Friendly Test
Mobile Navigation or Where Do I Go from Here?
A very big problem for mobile unfriendly sites is navigation. Once visitors get to the site, there is no easy way to find what they need to find. They get stuck, look around very briefly, then leave.
This again will rob your organization of over half of your possible audience. It is very important to add easy and prominent navigation. It should be clear where they can go. Better yet, your navigation should move them in the direction that you desire.
Call to Action or What Am I Supposed to Do Now?
One very big problem with many websites in general is there is no prominent call to action. In other words, if your goal is to get supporters or donations for your progressive organization, then you should make that perfectly clear. Don’t leave this to the visitor to determine.
If you want donations, ask for donations. Don’t be shy. Don’t hide the appeal to visitors at the bottom or your page or otherwise force visitors to figure it out for themselves. A call to action should be present on every page no matter what device a visitor is using.
With mobile, it is little more challenging due to limited screen size. It must be done in a way that maintains the call to action’s prominence without impeding or irritating the visitor. This feature requires careful consideration and planning.
After all, the call to action is why you want the visitors in the first place.